Marketing Principles
Lesson Plan
2nd & 3rd periods
4th Nine Weeks
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Teacher: Roseanne
Mabrey
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5/17/10
- 5/21/10 |
Grading Period: 4th Nine Weeks |
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Course: Marketing
Principles
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Class Period: 2nd & 3rd |
Grade: 9th - 12th |
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Objectives: The student should be able to… |
COS Objectives |
Resource Materials: |
Evaluation: |
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1. Prepare a resume for a job search or
college scholarship application. |
Pencil-Paper |
Homework Check |
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Textbook |
Class Work |
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Workbook |
Notebook Check |
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Worksheets |
Quiz |
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Computer |
Test |
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Instructional Methods: |
Internet |
Class Participation |
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Lecture/ Notes |
Library |
Verbal Responses |
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Activities for the Week: |
Class Discussion |
Other |
Teacher Observation |
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Monday: Career Portfolio |
Group Discussion |
Magazines |
Project |
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Develop a resume. |
Student Report |
Video |
Presentation |
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Science Lab 3rd |
Outside Speaker |
MarkEd LAPs |
Review |
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Audio Presentation |
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Pretest |
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Tuesday: |
Video Presentation |
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Other |
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Develop a resume. |
Board Work |
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Science Lab 3rd |
Re-teaching |
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Accommodations: |
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Test Prep Activity |
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Extended Time |
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Wednesday: |
Computer Instruction |
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Preferential Seating |
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Develop a resume. |
Cooperative Learning |
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Testing Accommodation |
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Science Lab 3rd |
Bell Ringer |
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Segmented Assignments |
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Other |
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Copy of Teacher’s Notes |
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Thursday |
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Assignment Length |
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Semester review |
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Communication |
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Instructional Methods
used, Resource Materials used, Evaluation types and Accommodations made are
highlighted. |
Peer Tutoring |
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Assignment Notebook |
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Friday: |
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Other Accommodations |
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Semester review |
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Teacher: Roseanne
Mabrey
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5/10/10
- 5/14/10 |
Grading Period: 4th Nine Weeks |
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Course: Marketing
Principles
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Class Period: 2nd & 3rd |
Grade: 9th - 12th |
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Objectives: The student should be able to… |
COS Objectives |
Resource Materials: |
Evaluation: |
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Identify
values, interests, aptitudes, personal preferences, and abilities |
Pencil-Paper |
Homework Check |
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Become
familiar with a variety of career opportunities that exist. |
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Textbook |
Class Work |
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Create
a storyboard reflecting the results of the self-assessment activities
completed. |
Workbook |
Notebook Check |
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Worksheets |
Quiz |
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Computer |
Test |
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Instructional Methods: |
Internet |
Class Participation |
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Lecture/ Notes |
Library |
Verbal Responses |
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Activities for the Week: |
Class Discussion |
Other |
Teacher Observation |
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Monday: Career Research |
Group Discussion |
Magazines |
Project |
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Discuss values assessment. |
Student Report |
Video |
Presentation |
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Conduct career research using the Occupational Outlook Handbook
website. |
Outside Speaker |
MarkEd LAPs |
Review |
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Science Lab 2nd & 3rd |
Audio Presentation |
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Pretest |
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Tuesday: |
Video Presentation |
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Other |
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Online Employment and Salary Discovery |
Board Work |
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Larson Lab 2nd |
Re-teaching |
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Accommodations: |
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Science Lab 3rd |
Test Prep Activity |
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Extended Time |
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Wednesday: |
Computer Instruction |
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Preferential Seating |
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Awards Day |
Cooperative Learning |
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Testing Accommodation |
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Bell Ringer |
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Segmented Assignments |
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Other |
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Copy of Teacher’s Notes |
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Thursday |
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Assignment Length |
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Video – “Resumes and Cover Letters” |
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Communication |
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Complete notes sheet for viewing guide |
Instructional Methods
used, Resource Materials used, Evaluation types and Accommodations made are
highlighted. |
Peer Tutoring |
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Assignment Notebook |
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Friday: |
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Other Accommodations |
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Resume ': |
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§ Essential Elements of a Resume’ |
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§ Buzz Words/Action Statements |
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§
The Job Hunting Handbook – discuss pp. 10 – 17 |
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Write rough draft |
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Teacher: Roseanne
Mabrey |
5/3/10 -
5/7/10 |
Grading Period: 4th Nine Weeks |
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|
Course: Marketing
Principles
|
Class Period: 2nd & 3rd |
Grade: 9th - 12th |
|
|
Objectives: The student should be able to… |
COS Objectives |
Resource Materials: |
Evaluation: |
|
Identify
values, interests, aptitudes, personal preferences, and abilities |
Pencil-Paper |
Homework Check |
|
|
Become
familiar with a variety of career opportunities that exist. |
|
Textbook |
Class Work |
|
|
|
Workbook |
Notebook Check |
|
|
|
Worksheets |
Quiz |
|
|
|
Computer |
Test |
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|
Instructional Methods: |
Internet |
Class Participation |
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Lecture/ Notes |
Library |
Verbal Responses |
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Activities for the Week: |
Class Discussion |
Other |
Teacher Observation |
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Monday: Chapter 33 - Entrepreneurship |
Group Discussion |
Magazines |
Project |
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Review/discuss entrepreneurship |
Student Report |
Video |
Presentation |
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Science Lab - 2nd & 3rd |
Outside Speaker |
MarkEd LAPs |
Review |
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Audio Presentation |
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Pretest |
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Tuesday: |
Video Presentation |
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Other |
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Test - chapter 33 |
Board Work |
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Re-teaching |
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Accommodations: |
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Test Prep Activity |
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Extended Time |
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Wednesday: Career Research |
Computer Instruction |
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Preferential Seating |
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“Name Your Personality” on-line test activity |
Cooperative Learning |
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Testing Accommodation |
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Science Lab - 2nd & 3rd |
Bell Ringer |
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Segmented Assignments |
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Other |
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Copy of Teacher’s Notes |
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Thursday |
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Assignment Length |
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Identifying Values - Worksheets pp. 11-17 |
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Communication |
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Instructional Methods
used, Resource Materials used, Evaluation types and Accommodations made are
highlighted. |
Peer Tutoring |
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Assignment Notebook |
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Friday: |
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Other Accommodations |
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Career Interest Survey |
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Science Lab - 2nd & 3rd |
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Teacher: Roseanne
Mabrey
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4/19/10
- 4/23/10 |
Grading Period: 4th Nine Weeks |
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Course: Marketing
Principles |
Class Period: 2nd & 3rd |
Grade: 9th - 12th |
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Objectives: The student should be able to… |
COS Objectives |
Resource Materials: |
Evaluation: |
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Analyze traits of successful entrepreneurs. |
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Pencil-Paper |
Homework Check |
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Discuss characteristics of entrepreneurs. |
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Textbook |
Class Work |
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Discover
personal entrepreneurial traits. |
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Workbook |
Notebook Check |
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Examine a variety of information regarding a
successful entrepreneur. |
Worksheets |
Quiz |
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Computer |
Test |
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Instructional Methods: |
Internet |
Class Participation |
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Lecture/ Notes |
Library |
Verbal Responses |
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Activities for the Week: |
Class Discussion |
Other |
Teacher Observation |
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Monday: Chapter 33 - Entrepreneurship |
Group Discussion |
Magazines |
Project |
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Video – “Starting and Running Your Own Business” |
Student Report |
Video |
Presentation |
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List 3 traits each entrepreneur possesses while
watching the video. |
Outside Speaker |
MarkEd LAPs |
Review |
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Audio Presentation |
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Pretest |
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Tuesday: |
Video Presentation |
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Other |
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Characteristics of Successful Entrepreneurs –
Internet survey |
Board Work |
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Re-teaching |
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Accommodations: |
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Test Prep Activity |
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Extended Time |
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Wednesday: |
Computer Instruction |
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Preferential Seating |
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What is Entrepreneurship? – biography of a
successful entrepreneur (Library research) |
Cooperative Learning |
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Testing Accommodation |
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Bell Ringer |
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Segmented Assignments |
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Other |
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Copy of Teacher’s Notes |
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Thursday |
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Assignment Length |
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Continued |
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Communication |
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|
Instructional Methods
used, Resource Materials used, Evaluation types and Accommodations made are
highlighted. |
Peer Tutoring |
|
|
|
|
|
Assignment Notebook |
|
Friday: Chapter 33 - Entrepreneurship |
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Other Accommodations |
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Finish reports.
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Teacher: Roseanne
Mabrey |
4/12/10
- 4/16/10 |
Grading Period: 4th Nine Weeks |
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|
Course: Marketing
Principles
|
Class Period: 2nd & 3rd |
Grade: 9th - 12th |
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|
Objectives: The student should be able to… |
COS Objectives |
Resource Materials: |
Evaluation: |
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Locate examples of purpose of a product package. |
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Pencil-Paper |
Homework Check |
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Design a product package and label for an expansion of an existing
product. |
Textbook |
Class Work |
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Workbook |
Notebook Check |
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Worksheets |
Quiz |
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|
Computer |
Test |
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Instructional Methods: |
Internet |
Class Participation |
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Lecture/ Notes |
Library |
Verbal Responses |
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Activities for the Week: |
Class Discussion |
Other |
Teacher Observation |
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Monday: Ch. 31 - Branding,
Packaging, and Labeling |
Group Discussion |
Magazines |
Project |
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Review - Worksheets |
Student Report |
Video |
Presentation |
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Outside Speaker |
MarkEd LAPs |
Review |
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Audio Presentation |
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Pretest |
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Tuesday: |
Video Presentation |
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Other |
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Discuss/reviewi chapter 30 & 31 for
unit test. |
Board Work |
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Re-teaching |
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Accommodations: |
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Test Prep Activity |
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Extended Time |
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Wednesday: |
Computer Instruction |
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Preferential Seating |
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NHS Induction - no class. |
Cooperative Learning |
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Testing Accommodation |
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Bell Ringer |
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Segmented Assignments |
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Other |
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Copy of Teacher’s Notes |
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Thursday |
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Assignment Length |
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Unit 10 Test |
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Communication |
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Instructional Methods
used, Resource Materials used, Evaluation types and Accommodations made are
highlighted. |
Peer Tutoring |
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|
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|
|
Assignment Notebook |
|
Friday: Chapter 33 - Entrepreneurship |
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Other Accommodations |
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Define vocabulary |
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Fact & Idea Review |
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Teacher: Roseanne
Mabrey |
4/5/10 -
4/9/10 |
Grading Period: 4th Nine Weeks |
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|
Course: Marketing
Principles
|
Class Period: 2nd & 3rd |
Grade: 9th - 12th |
|
|
Objectives: The student should be able to… |
COS Objectives |
Resource Materials: |
Evaluation: |
|
Locate examples of purpose of a product package. |
|
Pencil-Paper |
Homework Check |
|
Design a product package and label for an expansion of an existing
product. |
Textbook |
Class Work |
|
|
|
|
Workbook |
Notebook Check |
|
|
|
Worksheets |
Quiz |
|
|
|
Computer |
Test |
|
|
Instructional Methods: |
Internet |
Class Participation |
|
|
Lecture/ Notes |
Library |
Verbal Responses |
|
Activities for the Week: |
Class Discussion |
Other |
Teacher Observation |
|
Monday: Ch. 31 - Branding,
Packaging, and Labeling |
Group Discussion |
Magazines |
Project |
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Review notes/discuss product packaging. |
Student Report |
Video |
Presentation |
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Outside Speaker |
MarkEd LAPs |
Review |
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Audio Presentation |
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Pretest |
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Tuesday: |
Video Presentation |
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Other |
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The Functions of Packaging – cut/paste activity |
Board Work |
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Re-teaching |
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Accommodations: |
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Test Prep Activity |
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Extended Time |
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Wednesday: |
Computer Instruction |
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Preferential Seating |
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Product Packaging & Labeling project – bring snack food item to
class for this activity. |
Cooperative Learning |
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Testing Accommodation |
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Bell Ringer |
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Segmented Assignments |
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Other |
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Copy of Teacher’s Notes |
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Thursday |
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Assignment Length |
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Product Packaging & Labeling project – bring snack food item to
class for this activity - continued. |
Communication |
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Instructional Methods
used, Resource Materials used, Evaluation types and Accommodations made are
highlighted. |
Peer Tutoring |
|
|
|
|
|
Assignment Notebook |
|
Friday: |
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Other Accommodations |
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Worksheets |
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Teacher: Roseanne
Mabrey
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3/29/10 - 4/2/10 |
Grading Period: 4th Nine Weeks |
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Course: Marketing
Principles
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Class Period: 2nd & 3rd |
Grade: 9th - 12th |
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Objectives: The student should be able to… |
COS Objectives |
Resource Materials: |
Evaluation: |
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Distinguish between product width & depth. |
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Pencil-Paper |
Homework Check |
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Identify steps involved in product development. |
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Textbook |
Class Work |
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Discuss the stages of a product’s life cycle. |
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Workbook |
Notebook Check |
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Outline strategies used to position a product in the marketplace. |
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Worksheets |
Quiz |
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Identify the purposes of a product package. |
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Computer |
Test |
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Locate examples of purpose of a product package. |
Instructional Methods: |
Internet |
Class Participation |
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Lecture/ Notes |
Library |
Verbal Responses |
|
Activities for the Week: |
Class Discussion |
Other |
Teacher Observation |
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Monday: Chapter 30 - Product
Planning |
Group Discussion |
Magazines |
Project |
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PowerPoint Presentations |
Student Report |
Video |
Presentation |
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Outside Speaker |
MarkEd LAPs |
Review |
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Audio Presentation |
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Pretest |
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Tuesday: |
Video Presentation |
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Other |
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PowerPoint Presentations |
Board Work |
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