Marketing Principles
Lesson Plan
2nd & 3rd periods
3rd Nine Weeks
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Teacher: Roseanne
Mabrey
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3/8/10 - 3/12/10 |
Grading Period: 3rd Nine Weeks |
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Course: Marketing
Principles
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Class Period: 2nd & 3rd |
Grade: 9th - 12th |
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Objectives: The student should be able to… |
COS Objectives |
Resource Materials: |
Evaluation: |
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List 4 parts of a print ad. |
1,3, 4, 10 |
Pencil-Paper |
Homework Check |
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Discuss importance and purpose of each part of a print ad. |
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Textbook |
Class Work |
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Explain the role of an advertising agency. |
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Workbook |
Notebook Check |
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Identify the parts of 3 magazine ads. |
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Worksheets |
Quiz |
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Computer |
Test |
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Instructional Methods: |
Internet |
Class Participation |
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Lecture/ Notes |
Library |
Verbal Responses |
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Activities for the Week: |
Class Discussion |
Other |
Teacher Observation |
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Monday: |
Group Discussion |
Magazines |
Project |
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Print advertisements. |
Student Report |
Video |
Presentation |
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Review for test - Worksheet pp. 169-171 |
Outside Speaker |
MarkEd LAPs |
Review |
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Audio Presentation |
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Pretest |
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Tuesday: Chapter 20 - Preparing
Print Advertisement |
Video Presentation |
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Other |
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Video - "Advertising Tactics" |
Board Work |
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Re-teaching |
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Accommodations: |
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Test Prep Activity |
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Extended Time |
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Wednesday: |
Computer Instruction |
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Preferential Seating |
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Test |
Cooperative Learning |
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Testing Accommodation |
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Bell Ringer |
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Segmented Assignments |
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Other |
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Copy of Teacher’s Notes |
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Thursday: |
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Assignment Length |
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Internet Extension Activity - "Creating an Effective Print
Ad" |
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Communication |
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Instructional Methods
used, Resource Materials used, Evaluation types and Accommodations made are
highlighted. |
Peer Tutoring |
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Assignment Notebook |
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Friday: |
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Other Accommodations |
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Make-up Day |
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Teacher: Roseanne
Mabrey
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2/23/10 - 2/27/10 |
Grading Period: 3rd Nine Weeks |
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Course: Marketing
Principles
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Class Period: 2nd & 3rd |
Grade: 9th - 12th |
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Objectives: The student should be able to… |
COS Objectives |
Resource Materials: |
Evaluation: |
|
List 4 parts of a print ad. |
1,3, 4, 10 |
Pencil-Paper |
Homework Check |
|
Discuss importance and purpose of each part of a print ad. |
|
Textbook |
Class Work |
|
Explain the role of an advertising agency. |
|
Workbook |
Notebook Check |
|
Identify the parts of 3 magazine ads. |
|
Worksheets |
Quiz |
|
|
|
Computer |
Test |
|
|
Instructional Methods: |
Internet |
Class Participation |
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|
Lecture/ Notes |
Library |
Verbal Responses |
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Activities for the Week: |
Class Discussion |
Other |
Teacher Observation |
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Monday: Chapter 20 -
Preparing Print Advertisement |
Group Discussion |
Magazines |
Project |
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Review and check notes sheet. |
Student Report |
Video |
Presentation |
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Outside Speaker |
MarkEd LAPs |
Review |
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Audio Presentation |
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Pretest |
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Tuesday: |
Video Presentation |
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Other |
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Advertisement Identification activity |
Board Work |
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Re-teaching |
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Accommodations: |
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Test Prep Activity |
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Extended Time |
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Wednesday: |
Computer Instruction |
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Preferential Seating |
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Create a print advertisement for a magazine. |
Cooperative Learning |
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Testing Accommodation |
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Bell Ringer |
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Segmented Assignments |
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Other |
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Copy of Teacher’s Notes |
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Thursday: |
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Assignment Length |
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Create a print advertisement for a magazine. |
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Communication |
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Instructional Methods
used, Resource Materials used, Evaluation types and Accommodations made are
highlighted. |
Peer Tutoring |
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Assignment Notebook |
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Friday: |
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Other Accommodations |
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Field Trip - WQSB |
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Teacher: Roseanne
Mabrey
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2/15/10 - 2/19/10 |
Grading Period: 3rd Nine Weeks |
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Course: Marketing
Principles
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Class Period: 2nd & 3rd |
Grade: 9th - 12th |
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Objectives: The student should be able to… |
COS Objectives |
Resource Materials: |
Evaluation: |
|
List 4 parts of a print ad. |
1,3, 4, 10 |
Pencil-Paper |
Homework Check |
|
Discuss importance and purpose of each part of a print ad. |
|
Textbook |
Class Work |
|
Explain the role of an advertising agency. |
|
Workbook |
Notebook Check |
|
Identify the parts of 3 magazine ads. |
|
Worksheets |
Quiz |
|
|
|
Computer |
Test |
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|
Instructional Methods: |
Internet |
Class Participation |
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Lecture/ Notes |
Library |
Verbal Responses |
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Activities for the Week: |
Class Discussion |
Other |
Teacher Observation |
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Monday: Chapter 19 -
Advertising |
Group Discussion |
Magazines |
Project |
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No school - President's Day |
Student Report |
Video |
Presentation |
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Outside Speaker |
MarkEd LAPs |
Review |
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Audio Presentation |
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Pretest |
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Tuesday: |
Video Presentation |
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Other |
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Worksheets – pp. 159-162 |
Board Work |
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Complete and check. |
Re-teaching |
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Accommodations: |
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Test Prep Activity |
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Extended Time |
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Wednesday: |
Computer Instruction |
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Preferential Seating |
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Test |
Cooperative Learning |
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Testing Accommodation |
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Define vocab - chapter 20. |
Bell Ringer |
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Segmented Assignments |
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Other |
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Copy of Teacher’s Notes |
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Thursday: Chapter 20 -
Preparing Print Advertisement |
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Assignment Length |
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Notes sheet |
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Communication |
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Review and check notes sheet |
Instructional Methods
used, Resource Materials used, Evaluation types and Accommodations made are
highlighted. |
Peer Tutoring |
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|
Assignment Notebook |
|
Friday: |
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Other Accommodations |
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Advertisement Identification activity |
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Teacher: Roseanne
Mabrey |
2/8/10 - 2/12/10 |
Grading Period: 3rd Nine Weeks |
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|
Course: Marketing
Principles
|
Class Period: 2nd & 3rd |
Grade: 9th - 12th |
|
|
Objectives: The student should be able to… |
COS Objectives |
Resource Materials: |
Evaluation: |
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Discuss the fundamentals of what is required to create a successful
commercial. |
1,3, 4, 10 |
Pencil-Paper |
Homework Check |
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Discuss the characteristics of print and broadcast media. |
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Textbook |
Class Work |
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Describe various types of advertisements found in print media. |
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Workbook |
Notebook Check |
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Discuss the use of mass marketing vs. target marketing in broadcast media. |
Worksheets |
Quiz |
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Computer |
Test |
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Instructional Methods: |
Internet |
Class Participation |
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|
Lecture/ Notes |
Library |
Verbal Responses |
|
Activities for the Week: |
Class Discussion |
Other |
Teacher Observation |
|
Monday: |
Group Discussion |
Magazines |
Project |
|
Advertising Study Guide – complete and check. |
Student Report |
Video |
Presentation |
|
"Advertising Tactics" |
Outside Speaker |
MarkEd LAPs |
Review |
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|
Audio Presentation |
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Pretest |
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Tuesday: |
Video Presentation |
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Other |
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“Magazine Discovery Activity” |
Board Work |
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Re-teaching |
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Accommodations: |
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Test Prep Activity |
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Extended Time |
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Wednesday: |
Computer Instruction |
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Preferential Seating |
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Broadcast Media Commercial Log |
Cooperative Learning |
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Testing Accommodation |
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Bell Ringer |
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Segmented Assignments |
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Other |
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Copy of Teacher’s Notes |
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Thursday: |
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Assignment Length |
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"History of Advertising:
Sell & Spin" |
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Communication |
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Instructional Methods
used, Resource Materials used, Evaluation types and Accommodations made are
highlighted. |
Peer Tutoring |
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|
Assignment Notebook |
|
Friday: |
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Other Accommodations |
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Worksheets – pp. 159-162 |
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Teacher: Roseanne
Mabrey
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1/25/2010 - 1/29/2010 |
Grading Period: 3rd Nine Weeks |
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Course: Marketing
Principles
|
Class Period: 2nd & 3rd |
Grade: 9th - 12th |
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Objectives: The student should be able to… |
COS Objectives |
Resource Materials: |
Evaluation: |
|
Explain the concepts of visual merchandising & display. |
1,3, 4, 10 |
Pencil-Paper |
Homework Check |
|
List the display features that contribute to a store’s image. |
|
Textbook |
Class Work |
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Describe the various types of displays. |
|
Workbook |
Notebook Check |
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Discuss the meanings of color and the usage of color in various
parts of the world. |
Worksheets |
Quiz |
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|
Computer |
Test |
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Instructional Methods: |
Internet |
Class Participation |
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|
Lecture/ Notes |
Library |
Verbal Responses |
|
Activities for the Week: |
Class Discussion |
Other |
Teacher Observation |
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Monday: |
Group Discussion |
Magazines |
Project |
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Chapter 18: Notes |
Student Report |
Video |
Presentation |
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Complete and discuss. |
Outside Speaker |
MarkEd LAPs |
Review |
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Audio Presentation |
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Pretest |
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Tuesday: |
Video Presentation |
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Other |
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“Emotions of Color” activity - Research on the Internet |
Board Work |
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Create storyboards. |
Re-teaching |
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Accommodations: |
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Test Prep Activity |
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Extended Time |
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Wednesday: |
Computer Instruction |
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Preferential Seating |
|
“Emotions of Color” activity - Research on the Internet |
Cooperative Learning |
|
Testing Accommodation |
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Create storyboards. |
Bell Ringer |
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Segmented Assignments |
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Other |
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Copy of Teacher’s Notes |
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Thursday: |
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|
Assignment Length |
|
“Emotions of Color” activity - Present storyboards |
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|
Communication |
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|
Instructional Methods
used, Resource Materials used, Evaluation types and Accommodations made are
highlighted. |
Peer Tutoring |
|
|
|
|
|
Assignment Notebook |
|
Friday: |
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|
Other Accommodations |
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Internet Connection Activity |
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Teacher: Roseanne
Mabrey
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1/18/2010 - 1/22/2010 |
Grading Period: 3rd Nine Weeks |
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|
Course: Marketing
Principles |
Class Period: 2nd & 3rd |
Grade: 9th - 12th |
|
|
Objectives: The student should be able to… |
COS Objectives |
Resource Materials: |
Evaluation: |
|
Explain the concepts of visual merchandising & display. |
1,3, 4, 10 |
Pencil-Paper |
Homework Check |
|
List the display features that contribute to a store’s image. |
|
Textbook |
Class Work |
|
Describe the various types of displays. |
|
Workbook |
Notebook Check |
|
Discuss the meanings of color and the usage of color
in various parts of the world. |
Worksheets |
Quiz |
|
|
|
|
Computer |
Test |
|
|
Instructional Methods: |
Internet |
Class Participation |
|
|
Lecture/ Notes |
Library |
Verbal Responses |
|
Activities for the Week: |
Class Discussion |
Other |
Teacher Observation |
|
Monday: |
Group Discussion |
Magazines |
Project |
|
Martin Luther King Day |
Student Report |
Video |
Presentation |
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No School |
Outside Speaker |
MarkEd LAPs |
Review |
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|
Audio Presentation |
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Pretest |
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Tuesday: |
Video Presentation |
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Other |
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Promotion notes - Publicity |
Board Work |
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Public Relations newspaper activity |
Re-teaching |
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Accommodations: |
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|
Test Prep Activity |
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Extended Time |
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Wednesday: |
Computer Instruction |
|
Preferential Seating |
|
Review for test |
Cooperative Learning |
|
Testing Accommodation |
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Discuss/check chapter 17 worksheets |
Bell Ringer |
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Segmented Assignments |
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Other |
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Copy of Teacher’s Notes |
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Thursday: |
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Assignment Length |
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Test |
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Communication |
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Vocabulary – p. 332 |
Instructional Methods
used, Resource Materials used, Evaluation types and Accommodations made are
highlighted. |
Peer Tutoring |
|
|
|
|
|
Assignment Notebook |
|
Friday: |
|
|
Other Accommodations |
|
“Emotions of Color” activity - Research on the Internet |
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Teacher: Roseanne
Mabrey
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1/11/2010 - 1/15/2010 |
Grading Period: 3rd Nine Weeks |
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Course: Marketing
Principles
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Class Period: 2nd & 3rd |
Grade: 9th - 12th |
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Objectives: The student should be able to… |
COS Objectives |
Resource Materials: |
Evaluation: |
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Describe the 4 components of promotion. |
1,3, 4, 10 |
Pencil-Paper |
Homework Check |
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Describe what constitutes product and institutional promotion. |
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Textbook |
Class Work |
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Give examples of product and institutional promotion. |
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Workbook |
Notebook Check |
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Observe and discuss the effectiveness of promotional campaigns. |
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Worksheets |
Quiz |
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Provide examples of sales promotions located in a magazine. |
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Computer |
Test |
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Instructional Methods: |
Internet |
Class Participation |
|
|
Lecture/ Notes |
Library |
Verbal Responses |
|
Activities for the Week: |
Class Discussion |
Other |
Teacher Observation |
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Monday: |
Group Discussion |
Magazines |
Project |
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Name that Slogan - activity |
Student Report |
Video |
Presentation |
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|
Outside Speaker |
MarkEd LAPs |
Review |
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Audio Presentation |
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